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FULL VegfestUK Brighton 2015 Visitors Survey Breakdown

FULL VegfestUK Brighton 2015 Visitors Survey Breakdown

2015-04-09 
| by Editor

The VegfestUK team have certainly had our hands full collecting all the data from our visitors survey for this year’s VegfestUK Brighton 2015 visited by a grand-total of 12,000 visitors! We’ve collected a total of over 320 responses (online and written combined), and now we’re bringing you the full results. Fasten your seatbelts as we have some truly uplifting results to announce...

Click here to jump to full figures at the bottom

ANALYSIS

A percentage of our visitors came to the show on both Saturday and Sunday, and we estimate that there were actually 10,000 individuals at the event. Inferring from the percentages obtained from our survey based on this sample size of 10,000 individuals, we’ve made a few deductions on these aspects:

 

New VegfestUK Visitors

Nearly 50% of our visitors were completely new to VegfestUK (from  question 6) – that means we’ve gained nearly 5,000 visitors from our Brighton show this year alone! What an encouraging statistic.

 

Those returning to VegfestUK Brighton next year

nearly 90% of these individuals said they would return to VegfestUK Brighton next year (from question 7)! So it’s looking like we’ll have 9,000 individuals from this year back in 2016.

 

Possible new followers of the Vegfest Express

Approximately 62% hadn’t heard of the Vegfest Express before Brighton 2015 (from question 8) – so an influx of 6,200 potential new followers of this almighty global vegan news website!

 

Number of those who were not vegan before the event

Roughly 39% were not vegan before the event (from question 9) – so our inference translates this to approximately 3,900 people who ate meat and/or dairy before Brighton 2015.

From the percentages gathered in this question, roughly 30% (which translates to 3,000 individuals) were veggie before the event, and 9% (meaning 900 individuals) were omnivores before the show.

 

How many people are looking to change their diets after the show?

Results to question 10 indicate that, of the 9% of all individuals at the event who were omni beforehand:

  • approximately 82% of those decided to move towards a vegan diet – this means 10,000 x 9% x 82% = 738 individuals who ate meat and dairy beforehand decided to change!
  • roughly 22% of these omnis decided to go vegan after the event – so a total of 10,000 x 9% x 22% = 198 omnis decided to become vegans!

Results to question 17 (corresponding question for veggies) show that, of the 30% individuals who were veggies before Brighton 2015:

  • approximately 82% decided to move towards a vegan diet – meaning 10,000 x 30% x 82% = 2,460 of those who were veggie beforehand decided to change!
  • roughly 25% decided to go vegan – this translates to 10,000 x 30% x 25% = 750 new vegans from this group.

On combining these two sets of results from the omni and veggie groups before Brighton:

  • 3,198 people who were not vegan beforehand decided to move towards a vegan diet
  • 948 people decided to go vegan after the event

 

What a reason to be cheerful – VegfestUK has created nearly 1,000 vegans on one weekend at Brighton!

 

Below is a full breakdown for all the questions we asked in this survey – enjoy!

 

FULL SURVEY FIGURES

*** Sample size is taken to be 10,000 individuals ***

1) How did you find out about the event?

Been here before 34.86%
Facebook 34.56%
Word of mouth 20.18%
Read about the event online 7.65%
Emails 4.89%
Saw advert in magazines 3.98%
Posters 3.67%
Flyers 2.75%
Twitter 1.83%
Read article in magazines 0.92%
Other 6.73%

Click here to return to our analysis at the top

 

2) Why did you come to this event?

Support the Vegan Movement 56.27%
Food 49.54%
Shopping 31.19%
Free Samples 22.32%
Meet like-minded people 22.32%
Some of my friends were going 16.82%
Attend talks and demos 16.51%
Find out more about veganism 14.68%
For the comedy festival 3.67%
Family activities 2.14%
Meet celebrity guests 0.92%
Other 5.81%

Click here to return to our analysis at the top

 

3) What are your favourite part(s) of the event?

Food 69.42%
Stalls 67.58%
Free Samples 42.51%
Special Offers 25.38%
Talks 19.58%
Hemp Expo 13.15%
Comedy 11.01%
Cookery Demos 10.09%
LifeWell Hub 6.42%
Conferences 6.12%
Performances 5.81%
Kids Activities 3.98%
Cinema 3.98%

 

4) Where are you based currently?

South East England 53.52%
London 15.60%
South England 13.76%
South West England 7.65%
East Anglia 2.45%
North East England 1.22%
Scotland 1.22%
Europe 1.22%
West Midlands 0.92%
Wales 0.92%
Northern Ireland 0.92%
East Midlands 0.31%
North West England 0.31%

 

5) Which age group do you belong to?

26-35 24.46%
36-45 23.55%
46-55 20.18%
16-25 18.96%
56-65 7.65%
Over 65 3.06%
Below 16 2.14%

 

6) Is this the first time you’ve been to VegfestUK Brighton?

Yes – first time I’ve been to any VegfestUK events 48.32%
No – been to Brighton 2014 17.13%
Yes – but have been to other VegfestUK events 16.51%
No – been to Brighton and another VegfestUK event 14.68%
No – I come to all your events 3.36%

 

7) Would you consider coming back to VegfestUK Brighton?

Yes – definitely 58.41%
Yes – very likely 17.13%
Yes – fairly likely but not sure 13.76%
No – unlikely 7.95%
No – no chance 2.75%

 

8) Have you heard of our new free 24-hour breaking vegan news website the Vegfest Express before the event?

No, haven’t heard of it 62.14%
Yes, but we haven’t looked at it 23.21%
Yes, like the look of it 9.29%
Yes, love it 4.29%
Yes, but didn’t like it 1.07%

 

9) Before coming to VegfestUK Brighton, would you describe yourself as:

Vegan 61.77%
Vegetarian 29.36%
Omnivore (eats meat and dairy) 8.87%

 

SECTION FOR THOSE WHO WERE OMNIVORES BEFORE THE EVENT

10) After going to VegfestUK Brighton, which of the following options would you consider?

Reducing your meat 40.74%
Going vegan 22.22%
Doing nothing 18.52%
Going vegetarian 14.81%
Reducing your dairy 3.70%

 

11) If you’re considering changing your diet, which of the following reasons would be the closest descriptions?

I’m looking to improve my health 75.00%
I’m concerned about the environmental impact of eating meat and dairy 45.83%
I don’t want to inflict harm on other living creatures 41.67%
I’m concerned about people going hungry  25.00%
My partner/family is doing the same 12.50%

 

12) How easy do you think it is to go vegan / veggie / reduce your meat and dairy?

Not too hard – but not straightforward 48.15%
Easy 29.63%
Very easy 14.81%
Difficult 7.41%

 

13) Which of the following do you think is the hardest in going vegan / veggie / reducing your meat and dairy?

I really am addicted to my favourite animal products and haven’t found a satisfactory substitute 38.10%
I don’t think I’ll be able to access vegan food regularly 38.10%
I think vegan food is going to be expensive 14.29%
I’m not sure I can put up with the attitude from my partner / family / colleagues 9.52%
I’m concerned about the social implications especially when eating out – I don’t want to stand out from the crowd 9.52%

 

14) Which of the following do you think is the easiest about going vegan / veggie / reducing your meat and dairy?

I feel the benefits on a health level 40.91%
I really like the taste of vegan foods and they’re easily accessible these days 36.36%
Vegan / vegetarian food is generally cheaper 27.37%
I’m committed to being vegan / vegetarian / reducing my meat and dairy on an ethical level 27.37%
My friends / family / colleagues are doing the same 13.64%

 

15) Which meat / dairy products would you find hardest to live without?

Cheese 64.00%
Roast dinner / steak 28.00%
Cakes / Biscuits / Chocolates 20.00%
Bacon / Sausages 16.00%
Takeaways 12.00%

 

16) How would you describe your experience at VegfestUK Brighton?

Very positive – very nice people, products, food etc. 42.31%
Super positive – really impressed 26.92%
Not that great but some of it was good 19.23%
Generally positive but a little bit scary 7.69%
Most unpleasant – really didn’t enjoy it at all 3.85%

 

SECTION FOR THOSE WHO WERE VEGETARIANS BEFORE THE EVENT

17) After going to VegfestUK Brighton, are you considering changing your diet?

Yes, I’m going to reduce my dairy intake and look for vegan alternatives 38.14%
Yes, I’m looking to go vegan 24.74%
Yes, but only one or two minor changes here and there, nothing dramatic 19.59%
No, unlikely to change my diet at the moment 15.46%
Definitely not 2.06%

 

18) If you’re going vegan, or reducing your dairy intake, how easy do you think it would be to replace dairy?

Easy for most things, maybe one or two not so easy 37.21%
Moderately easy but struggling with a few items 31.40%
Very easy 22.09%
Looking quite hard, not looking forward to it but going to do my best 8.14%
Looking almost impossible 1.16%

 

19) If you’re going vegan, or reducing your dairy intake, which dairy products are the hardest for you to give up / reduce / replace?

Cheese 80.00%
Cakes / Chocolates / Biscuits 26.25%
Milk 11.25%
Ice Cream 11.25%
Yoghurts 11.25%
Butter 10.00%

 

20) If you’re not going vegan or not reducing your dairy intake, which of the following reasons applies?

I’m a cheese addict 40.63%
I love dairy products all round 25.00%
I like milk in my tea 21.88%
I’m not impressed with the vegan dairy-free substitutes 18.75%
I can’t be fussed with reading labels all the time 9.38%
I adore butter 6.25%

 

SECTION FOR THOSE WHO WERE VEGANS BEFORE THE EVENT

21) What is your biggest reason for being vegan?

I don’t want to inflict harm on other living creatures 87.31%
I’m concerned about the environmental impact of eating meat and dairy 33.50%
Vegan diets are good for my health 24.87%
I’m concerned about people going hungry, and I think that vegan diets are better for sustainable global food production 17.26%
My partner / family is doing the same 3.05%

 

22) When you went vegan, which of the following describes best your vegan journey?

Went veggie first then vegan 80.31%
Overnight / from eating meat and dairy to 100% vegan 15.03%
I tried going vegan more than once – struggled but got there in the end 8.29%
I was born into it 3.11%
I gave up 0.52%

 

23) What’s your favourite vegan food?

Raw food / salads 44.38%
Vegan cheese / yoghurt alternatives 29.38%
Fake meat 23.13%
Nut / soya milk 22.50%
Vegan smoothies 20.00%
Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include in The Vegfest Express, or if you have any ideas of new Vegan topics that you’d like us to focus on in the site, then please just contact us at info@vegfest.co.uk with details!






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