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20-20 - a Normal Vegan Vision

20-20 - a Normal Vegan Vision

| by Editor


Here’s the plan...

as you may know, ‘20/20’ means ‘normal vision’

Which means that 2020 is the year of ‘normal vision’

So let’s make it the year of ‘normal vegan vision’

let’s make 2020 a ‘normal vegan vision’.


By this, we mean that we try and aim for ‘vegan’ to be normal amongst as many people as possible by 2020.


We use the intervening years to try to work vegan into our lives more and more, especially businesses and charities working within the vegan sector, as this can take time.


And then by 2020, everyone who is vegan, or runs a business that produces vegan products, or works within the vegan sector, or an animal charity or an animal campaign or a single-issue campaign, uses ‘vegan’ as the norm in every way they can.


During 2015, VegfestUK has been busy putting ‘vegan’ back into the heart of our marketing materials, our PR, and our public message. We have printed over half a million flyers so far this year. All of them carry the vegan word and some basic vegan education and vegan resources. And we want to work with like-minded people to achieve a 2020 normal vegan vision, whereby it’s normal to be vegan. 



Specifically, by 2020, we’d like to see the following changes:

1)      all vegan suppliers ensure their entire range is vegan and that they carry 100% vegan marketing material, including vegan education at all times, displaying the word ‘vegan’ clearly at all times

2)      all animal campaigners, single issue campaigns and animal charities carry a vegan agenda and include vegan education as a part of their campaigning at all times, displaying the word ‘vegan’ clearly at all times

3)      all vegan individuals use the word vegan liberally and at all times in all places during 2020, and in the build up to 2020 as much as possible, displaying the word ‘vegan’ clearly at all times, and especially encouraging vegan options and vegan education in their places of work, education and other institutions

4)      all vegetarian suppliers, food outlets, campaigners, charities, sanctuaries and individuals to go 100% vegan by 2020, displaying the word ‘vegan’ clearly at all times, with assistance at all times from people who’re already vegan offering encouragement, guidance and support

5)      all flexitarian and reducetarian approaches to adopt a 100% vegan direction as the ‘end game’ to their own campaigns and approaches, with assistance at all times from people who’re already vegan offering encouragement, guidance and support

6)      all businesses and organisations, events, campaigns and individuals to ensure that vegan suppliers are used wherever possible and that existing suppliers are encouraged to adopt vegan practices wherever possible

7)      All vegan businesses and organisations to encourage staff, volunteers and those working to go vegan, and to consider a proposal that all staff and people working for their organisation should have a minimum completed a 30 day vegan challenge.

8)     To respect and praise anyone anybody or anything that takes the 100% vegan step, ensure polite respectful discourse at all times between vegan and animal activists, work towards engaging and understanding each other’s positions and accept no less than 100% vegan for a 2020 normal vegan vision.


Of course, ideally this would all be adopted and implemented with immediate effect, and where possible this should be done. But for some, these things will take time – especially for businesses and charities. We would urge everyone within the vegan circles to aim for normal vegan vision as soon as you can, to help others to reach this stage by 2020 at the very latest.



Some people and organisations are reluctant to use the word ‘vegan’ for fear of putting people off, scaring them away, marginalising themselves or their products. And so we have a paradox of ‘vegan’ people and organisations afraid to promote ‘vegan’. We would propose that the only way to overcome this is for everyone who has an interest in ‘vegan’ to push the word and the concept and lifestyle all at once. Then everyone overcomes their fear at the same time and the fear will no longer exist.


That’s the plan


Then let’s make a drive for 2020 – a normal vegan vision

Like the brand-new Facebook page for 20-20 Normal Vegan Vision

And feel free to add your comments, ideas, feedback and suggestions on achieving a 2020 normal vegan vision by the year 2020. 

We will be adding to this page as we go, highlighting those that are working towards a 2020 normal vegan vision

Meanwhile, some of the first posts show our own work at VegfestUK during 2015 to add Vegan to the heart of our marketing


Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include your focus on in the site, then please just contact us at with details!

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