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2020 - A Normal Vegan Vision - August Blog

2020 - A Normal Vegan Vision - August Blog

| by Editor

It’s a month now since we announced our 2020 Normal Vegan Vision....and it’s been quite a month for the Global vegan community!



Suddenly it seems like animal rights is on the mainstream agenda – witness the campaign against the repeal of the Hunting Act in the UK, which sparked huge protest, the continued tweets from Ricky Gervais in pursuit of hunters, and then the tragic shooting of Cecil the lion, which has sparked a huge global interest, and a debate about whether there is any difference between killing animals for ‘sport’ and for ‘food’.

It seems like the world is beginning to wake up to animal cruelty big time.



All this must be good for vegans, right?


Well, yes and no. On the one hand, these international headline-grabbing actions are fuelling the debate about animal cruelty – on the other hand, are they fuelling the present ‘confusion’ within the animal movement?


Ricky Gervais remains a hugely controversial character......some worship the ground he walks on and think he’s the biggest and most effective animal advocate on the planet, while others see him as a hypocritical publicity junkie making a name for himself out of attacking others’ abuse of animals whilst he quietly tucks into all sorts of animal products for his dinner.



And Direct Action Everywhere (DxE), one of the fastest growing animal action groups in the USA and now global, released a 14 page statement entitled ‘boycott veganism’ which has drawn mixed reactions from different quarters. Should veganism be at the heart of the animal movement – or is it holding us back, as DxE seem to indicate here. Or are DxE ‘selling out’ the animals by becoming so anti-vegan?



Meanwhile the Vegan Society’s newly appointed Ambassador Sara Pascoe, tells us that she is ‘’not against eating animals or farming in theory’’ and that being vegan ‘’is not a lifestyle I would recommend for everyone’’. This has drawn gasps of despair from some quarters – whilst others have praised Sara for her ‘honesty’ and ‘realism’. We think Sara brings a lot to the table and respect her achievements enormously.....but we understand why some would want to question her ‘vision’ of being vegan.



And one of our (former) highly respected main speakers over the years at Vegfest has come out and said publicly a few times that ‘’One of the most constructive things we can do is to acknowledge that the world is not going to go vegan, not in any foreseeable future’’ and goes on to advocate the use of eggs and honey. Do they have a valid point? Do some people ‘really’ need to eat animal products to stay healthy, or is this another case of anti-vegan statements that don’t help anyone, especially the animals? Should Vegfest embrace and promote the ‘veganish’ approach again?



Well, not really.

Not this end anyway.

The answer for us is really simple and really easy – go vegan and stay vegan. But that doesn’t mean harsh judgement or criticism for those who don’t find it so easy to go vegan or stay vegan. It means respecting their struggles and helping them with them.



And whilst we acknowledge that not everyone finds it ‘easy’ to go vegan, or indeed stay vegan, and that some may struggle due to factors such as budget constraints, having children, or living in areas that have little vegan choice, for many other people it really is that easy. There is so much help and so many products available now, it is getting easier all the time.


And it will get easier the more people go vegan and promote the vegan lifestyle.


And for those who find it less easy – and for those who are over critical, maybe time to recall the founding father of the vegan lifestyle, Donald Watson. The key words here are highlighted:

‘’Vegan -  a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.’’


2020 – a Normal Vegan Vision – seeks to raise the visibility of the vegan lifestyle and help make it ‘the norm’ in a s many places as possible on the planet


Which is what we are aiming for over the next 5 years especially


We think it’s pretty easy for most people to go vegan, and yes it is for everybody. And it will get a lot easier if all the vegans started promoting the vegan lifestyle as a positive life affirming step that helps humans animals and the planet. But we also respect those that don’t find it easy, and their honesty and experience is all valid.


Our 2020 vision has been met with an excellent reaction from most, and some minor critique from’s work in progress, and critique is welcomed.



The best bit of news though is that a major Vegan outreach group has been in touch with a desire to partner up with us and make sure that the 2020 Normal Vegan Vision becomes the norm by 2020.


More news of this excellent and very exciting development shortly

Happy Days

2020 vision – a normal vegan vision.

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