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VegfestUK Bristol 2016 VISITOR SURVEY RESULTS

VegfestUK Bristol 2016 VISITOR SURVEY RESULTS

2016-06-23 
| by Editor

Big thanks to everyone who visited VegfestUK Bristol 2016, and also to those who completed our visitors survey for the event.

 

We have received altogether 424 responses (printed and online combined), and collated the data from both types of surveys. And the results are at the bottom.

 

A few interesting statistics can be inferred from such data, with our sample size of 424 respondents giving us a good idea of our visitors feedback (13,000 in total at the event overall): If we assume that approx 3,000 people visited both days (a fairly accurate guestimate) the maths is easy enough to turn the percentages into numbers as an approximate guideline, with 10,000 individual visitors, and based on this feedback, indications are that around 750 people are going vegan after visiting the event. This is consistent with feedback from the last few years….

 

New visitors to VegfestUK

40% said VegfestUK Bristol 2016 was their first ever VegfestUK experience

60% said they had been to other VegfestUK events before

 

Ever heard of The Vegfest Express?

70% had not heard of it before the event

13% had heard of it but had not looked at it

17% had heard of it and like it

 

Proportion of vegans and pre-vegans planning to move towards veganism

70% of our respondents were vegan before visiting the event

7.4% were not vegan beforehand but planning to go vegan afterwards

16.2% were not vegan beforehand but planning to reduce their intake of animal products afterwards

 

FULL SURVEY FIGURES

Survey results from 424 responses altogether

1) How did you find out about the event?

Been here before 44%
Facebook 32%
Word of mouth 25%
Read about the event online 10%
Posters 5%
Flyers 4%
Saw advert in magazines 3%
Twitter 2%
Emails 1%
Read article in magazines 0%
Programme 0%
Radio 0%
Other 6%

 

2) Why did you come to this event?

Support the Vegan Movement 68%
Food 63%
Shopping 33%
Meet like minded people 31%
Free Samples 31%
Attend talks and demos 22%
For the evening music 19%
Some of my friends were going 15%
Want to find out more about going vegan 9%
Family activities 6%
Other 7%

 

3) What are your favourite part(s) of the event?

Food 80%
Stalls 67%
Free Samples 46%
Music 34%
Talks 28%
Special Offers 24%
Activists Workshops 16%

Cookery Demos

15%
Kids Activities 5%
Teen Zone 1%
Other 6%

 

4) Where are you based currently?

South West England 66%
Wales 10%
South East England 7%
London 4%
West Midlands 3%
South England 2%
Europe 2%
East Anglia 1%
East Midlands 1%
North West England 1%
Rest of the World 1%

 

5) Which age group do you belong to?

26-35 33%
36-45 21%
16-25 20%
46-55 15%
56-65 7%
Below 16 2%
Over 65 2%

 

6) Is this the first time you’ve been to a VegfestUK event?

No – I have been to other VegfestUK events 60%
Yes – first time I've been to a VegfestUK event 40%

 

7) Would you consider coming back to VegfestUK Bristol?

Yes – definitely 78%
Yes – very likely 12%
Yes – fairly likely but not sure 7%
No – unlikely 2%
No – no chance 1%

 

8) Have you heard of our new free 24-hour online vegan magazine the Vegfest Express before the event?

No, haven’t heard of it 70%
Yes, but we haven’t looked at it 13%
Yes, love it 9%
Yes, like the look of it 8%
Yes, but didn’t like it 0%

 

9) Before coming to VegfestUK Bristol 2016, would you describe yourself as:

Vegan 70%
Vegetarian 20%
Omnivore (eats meat and dairy) 10%

 

SECTION FOR THOSE WHO WERE OMNIVORES BEFORE THE EVENT

10) After going to VegfestUK Bristol 2016, which of the following options would you consider?

Reducing your meat 37%
Doing none of these / staying the same 28%
Going vegan 14%
Going vegetarian 14%
Reducing your dairy 7%

 

11) If you’re considering changing your diet, which of the following reasons would be the closest descriptions?

I’m looking to improve my health 66%
I'm concerned about the environmental impact of eating meat and dairy 53%
I don't want to inflict harm on other sentient beings 32%
My partner / family is doing the same 21%
Vegan diets are better for sustainable global food production 16%
Other 5%

 

12) How easy do you think it is to go vegan?

Not too hard but not straightforward 50%
Easy 21%
Difficult

17%

Very easy 7%
Nearly impossible 5%

 

13) Which of the following do you think is the hardest in going vegan?

I really am addicted to my favourite meat / dairy products and haven't found a satisfactory substitute 50%
I think vegan food is going to be expensive 30%
I don't think I'll be able to access vegan food regularly 18%
I'm concerned about the social implications especially when eating out – I don't want to stand out from the crowd 12%
I'm not sure I can put up with the attitude from my partner / family / colleagues / friends 10%

 

14) Which of the following do you think is the easiest about going vegan?

I feel the benefits on a health level 46%
I really like the taste of vegan foods and they're easily accessible these days 38%
Vegan food is generally cheaper 21%
I'm committed to being vegan on an ethical level 21%
My friends / family / colleagues are doing the same 15%
Other 5%

 

15) Which meat / dairy products would you find hardest to live without?

Cheese 51%
Roast dinner / steak 37%
Cakes / Biscuits / chocolates 23%
Bacon / Sausages 17%
Takeaways 0%

 

16) How would you describe your experience at VegfestUK Bristol 2016?

Super positive – really impressed 67%
Very positive – very nice people, products, food etc. 39%
Generally positive but a little bit scary 7%
Most unpleasant – really didn’t enjoy it at all 2%
Not that great but some of it was good 0%

 

SECTION FOR THOSE WHO WERE VEGETARIANS BEFORE THE EVENT

17) After going to VegfestUK Bristol 2016, are you considering changing your diet?

Yes, I’m going to reduce my dairy intake and look for vegan alternatives 35%
Yes, I’m looking to go vegan 30%
No, unlikely to change my diet at the moment 18%
Yes, but only one or two minor changes here and there, nothing dramatic 17%
Definitely not 0%

 

18) If you’re going vegan, or reducing your dairy intake, how easy do you think it would be to replace dairy?

Easy for most things, maybe one or two not so easy 53%
Very easy 21%
Moderately easy but struggling with a few items 17%
Looking quite hard, not looking forward to it but going to do my best 6%
Looking almost impossible 3%

 

19) If you’re going vegan, or reducing your dairy intake, which dairy products are the hardest for you to give up / reduce / replace?

Cheese 78%
Cakes / Chocolates / Biscuits 32%
Butter 15%
Ice Cream 15%
Milk 14%
Yoghurts 12%
Other 7%

 

20) If you’re not going vegan or not reducing your dairy intake, which of the following reasons applies?

I’m a cheese addict 49%
I like milk in my tea 23%
I adore butter 20%
I love dairy products all round 11%
I can’t be fussed with reading labels all the time 11%
I’m not impressed with the vegan dairy-free substitutes 9%

 

SECTION FOR THOSE WHO WERE VEGANS BEFORE THE EVENT

21) What is your biggest reason for being vegan?

I don’t want to inflict harm on other living creatures 91%
I’m concerned about the environmental impact of eating meat and dairy 39%
Vegan diets are good for my health 28%
I’m concerned about people going hungry, and I think that vegan diets are better for sustainable global food production 20%
My partner / family is doing the same 3%
Other 2%

 

22) When you went vegan, which of the following describes best your vegan journey?

Went veggie first then vegan 70%
Overnight / from eating meat and dairy to 100% vegan 21%
I tried going vegan more than once – struggled but got there in the end 5%
I gave up 1%
I was born into it 1%
I really struggled with going vegan and I'm not sure I'm going to be able to manage it 0%
Other 7%

 

23) What’s your favourite vegan food?

Vegan Cakes 32%
Vegan smoothies 30%
Raw food / salads 29%
Vegan cheese / yoghurt alternatives 23%
Vegan Chocolates 22%
Fake Meat 19%
Nut / soya milk 19%
Other 22%
Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include in The Vegfest Express, or if you have any ideas of new Vegan topics that you’d like us to focus on in the site, then please just contact us at info@vegfest.co.uk with details!






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