Add Feeds
Publisher Windows
Streaming Headlines
Streaming Windows

Log out

Social Connect

OR Log into your Account below
Want One? Create New Account
Email:
Password:
Vegfest London Countdown - Vegan Activists Summit - Marta Zaraska

Vegfest London Countdown - Vegan Activists Summit - Marta Zaraska

2016-09-07 
| by Jenny Canham

As the countdown to Vegfest London continues, this week I got to talk to Marta Zaraska - Science Journalist and author of 'Meathooked'. 'Meathooked' takes a look at the human obsession with meat, and questions why humans eat meat at all. So I decided to find out a little more about what exactly Marta will be discussing at VegFest.

 

I'll be talking about why so many people find it difficult - or simply don't want to - try vegetarian diets. Despite all the data we now have about the negative effects of meat-based diets on our planet and health (and the animals, of course), meat consumption is still going up, even in developed countries. Just a few days ago there was new data released that showed meat consumption in US in 2015 - it went up again, reaching a staggering 193 lbs/year, up from "just" 184 lbs in 2012. In my talk I'll address all the reasons that keep people hooked on meat - from its taste (a unique mixture of umami, fat, and the flavours of the Maillard reaction), its role in our evolution, culture, history, etc. I'll also look for solutions - how can each of us use science to make it easier for ourselves to reduce meat consumption, go vegetarian or vegan? What can be done on the level of a society or a country to lower meat consumption considerably?

 

 

Marta also explains how she has something for everyone, as her talks target meat-eaters, vegetarians and vegans alike. So everyone can feel like they've taken something away after listening.

 

I've had everyone in the public from meat-lovers to vegans. For meat-lovers it can help them understand why they found it so difficult to let go of meat, and find strategies (if they so wish) to reduce their consumption. For vegetarians and vegans it can help them realise why not everyone follows in their steps, and why so many people react with anger if prompted to let go of meat. 

 

'Meathooked' was released in February of this year, and is introduced as 'The History and Science of our 2.5-Million-Years obsession with Meat'.  So is Marta happy with the feedback she has received so far about the book?

I am. There were some critical voices, of course, there always are. But I've had great reviews in big outlets such as the Times, the Washington Post, the Wall Street Journal, Discover magazine, New Scientist, etc. And last but not least - my book was named by the prestigious journal Nature as one of the top science picks in the spring. 

 

 

What a fantastic achievement! So what's next for Marta and ‘Meathooked'?

I'm mostly writing articles these days, for the Scientific American, the Washington Post. And soon Meathooked will be coming out in Japan and then in Poland, so I'll have more work once again.

 

You can find out more about 'Meathooked' here

 

Catch Marta on Saturday 22nd October, 12pm, at the Activists Summit at VegFest London!

 

Visit my other articles on veganism here.

 

You can get your advance tickets to the event using the widget below (or at the link here if widget does not work):

 

Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include in The Vegfest Express, or if you have any ideas of new Vegan topics that you’d like us to focus on in the site, then please just contact us at info@vegfest.co.uk with details!






Post Comment
Join the conversation!Log in to leave a comment.

Subscribe to our newsletter

Latest News

from Vegfest UK

30/10/2017

VegfestUK Brighton 2018 dates confirmed - March 24th 25th 2018

VegfestUK Brighton 2018 dates confirmed - March 24th 25th 2018
30/10/2017

Huge annual vegan festival drew to glorious close on Bristol Harbourside in its 15th year

Huge annual vegan festival drew to glorious close on Bristol
30/10/2017

UK’s first dedicated vegan Trade show now open for stall bookings

UK’s first dedicated vegan Trade show now open for stall bookings
30/10/2017

UK’s first dedicated vegan Trade show now open for registration

UK’s first dedicated vegan Trade show now open for registration
30/10/2017

Advance tickets now on sale for one of UK’s biggest vegan Consumer shows VegfestUK London

Advance tickets now on sale for one of UK’s biggest vegan Consumer
30/10/2017

VegfestUK vegan awards celebrate their 10th anniversary in 2017 - voting now live

VegfestUK vegan awards celebrate their 10th anniversary in 2017 -
30/10/2017

Screen4paws- The Purrfect Film Festival For Animal Lovers Is Coming To London!

Screen4paws- The Purrfect Film Festival For Animal Lovers Is Coming
30/10/2017

Show Guide for the UK's first vegan Trade show is now available to view online

Show Guide for the UK's first vegan Trade show is now available to
30/10/2017

VegfestUK returns to Bristol at the sleek and spacious Ashton Gate Stadium on Bank Holiday Weekend May 26th & 27th 2018

VegfestUK returns to Bristol at the sleek and spacious Ashton Gate
30/10/2017

£5 off your Animal & Planet Cruelty Free Shopping @ NotFrom.com Online Vegan Supermarket

£5 off your Animal & Planet Cruelty Free Shopping @ NotFrom.com

About The Vegfest Express
Brought to you by Vegfest UK
Get the latest Vegan Recipes, Videos, Podcasts and News on Animals, Environment and Vegan Products, all curated by experts in the field. Want your blog or site featured on The Vegfest Express? Contact Us!
Contact Us
Follow Us