Add Feeds
Publisher Windows
Streaming Headlines
Streaming Windows

Log out

Social Connect

OR Log into your Account below
Want One? Create New Account
Email:
Password:
Vegfest London Countdown - Vegan Activists Summit - Marta Zaraska

Vegfest London Countdown - Vegan Activists Summit - Marta Zaraska

2016-09-07 
| by Jenny Canham

As the countdown to Vegfest London continues, this week I got to talk to Marta Zaraska - Science Journalist and author of 'Meathooked'. 'Meathooked' takes a look at the human obsession with meat, and questions why humans eat meat at all. So I decided to find out a little more about what exactly Marta will be discussing at VegFest.

 

I'll be talking about why so many people find it difficult - or simply don't want to - try vegetarian diets. Despite all the data we now have about the negative effects of meat-based diets on our planet and health (and the animals, of course), meat consumption is still going up, even in developed countries. Just a few days ago there was new data released that showed meat consumption in US in 2015 - it went up again, reaching a staggering 193 lbs/year, up from "just" 184 lbs in 2012. In my talk I'll address all the reasons that keep people hooked on meat - from its taste (a unique mixture of umami, fat, and the flavours of the Maillard reaction), its role in our evolution, culture, history, etc. I'll also look for solutions - how can each of us use science to make it easier for ourselves to reduce meat consumption, go vegetarian or vegan? What can be done on the level of a society or a country to lower meat consumption considerably?

 

 

Marta also explains how she has something for everyone, as her talks target meat-eaters, vegetarians and vegans alike. So everyone can feel like they've taken something away after listening.

 

I've had everyone in the public from meat-lovers to vegans. For meat-lovers it can help them understand why they found it so difficult to let go of meat, and find strategies (if they so wish) to reduce their consumption. For vegetarians and vegans it can help them realise why not everyone follows in their steps, and why so many people react with anger if prompted to let go of meat. 

 

'Meathooked' was released in February of this year, and is introduced as 'The History and Science of our 2.5-Million-Years obsession with Meat'.  So is Marta happy with the feedback she has received so far about the book?

I am. There were some critical voices, of course, there always are. But I've had great reviews in big outlets such as the Times, the Washington Post, the Wall Street Journal, Discover magazine, New Scientist, etc. And last but not least - my book was named by the prestigious journal Nature as one of the top science picks in the spring. 

 

 

What a fantastic achievement! So what's next for Marta and ‘Meathooked'?

I'm mostly writing articles these days, for the Scientific American, the Washington Post. And soon Meathooked will be coming out in Japan and then in Poland, so I'll have more work once again.

 

You can find out more about 'Meathooked' here

 

Catch Marta on Saturday 22nd October, 12pm, at the Activists Summit at VegFest London!

 

Visit my other articles on veganism here.

 

You can get your advance tickets to the event using the widget below (or at the link here if widget does not work):

 

Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include your focus on in the site, then please just contact us at info@vegfest.co.uk with details!






Post Comment
Join the conversation!Log in to leave a comment.

Latest News

from Vegfest UK

27/10/2019

7th annual vegan festival VegfestUK London attracted 13,500 attendees at Olympia London

The 7th annual vegan festival VegfestUK London drew to a glorious
26/10/2019

VegfestUK Awards 2019 – Full Results

VegfestUK hosted its own vegan Awards Ceremony on Saturday October
15/10/2019

pH Power of Health at VegfestUK London 2019

In this guest blog, the team from PH Power of Health talks about
01/10/2019

#ZeroWasteWeek: Biodegradable Vs Compostable

In this guest blog, sustainability specialist Madeleine Loveday at
27/09/2019

Vivo Life ambassadors to host panel discussions on optimising fitness on plant-based diets at VegfestUK London 2019

Exciting news for both fitness fanatics and those looking to get
25/09/2019

Geekstraveganza Board Games area at VegfestUK London 2019

This year’s VegfestUK London not only features a huge range of
25/09/2019

Premium organic vegan supplement producers Vivo Life sponsoring VegfestUK London 2019

Meet the Vivo Life team at this year’s London Vegfest! Our
23/09/2019

VegfestUK Awards return with 19 categories celebrating the best vegan products and projects in the UK

The VegfestUK Awards return for the 13th year running, with the aim
15/09/2019

Feel the PVLSE of your city

The VegfestUK organisers are delighted to announce that PVLSE, the
14/09/2019

BIOCANNA: Growing in an honest and sustainable way

In this guest blog, BIOCANNA, who is kindly sponsoring this year’s
13/09/2019

VGN hosts Climate Summit at VegfestUK London 2019

The imminence of climate change and global warming
10/09/2019

Feel the PVLSE of your city

The VegfestUK organisers are delighted to announce that PVLSE, the
09/09/2019

Huge array of globally inspired vegan cuisine awaits at VegfestUK London

VegfestUK events traditionally pride themselves on the calibre and
05/09/2019

Vegan Lifestyle and Wellbeing to be discussed at VegfestUK London 2019

How to ensure that our beauty products and clothes are ethically
03/09/2019

Premium organic vegan supplement producers Vivo Life sponsoring VegfestUK London 2019

Meet the Vivo Life team at this year’s London Vegfest! Our
23/08/2019

BUY ONE GET ONE FREE offer for tickets to VegfestUK London ending Aug 31st

Not long left before the BUY ONE GET ONE FREE ticket offer ends for
16/08/2019

Animal Rebellion summit planned for VegfestUK London Oct 26th 27th 2019

Animal Rebellion – a loose alliance of some 20 or so animal rights
14/08/2019

Dolma – Vegan and Cruelty Free Fragrances

In this guest blog, the team from Dolma Vegan Fragrances talk about
12/08/2019

The Art of Compassion Exhibition makes its return to VegfestUK London in support of Hunt Saboteurs Association

The VegfestUK team are delighted to welcome back The Art of
08/08/2019

BIOCANNA: Growing in an honest and sustainable way

In this guest blog, BIOCANNA, who is kindly sponsoring this year’s

About The Vegfest Express
Brought to you by Vegfest UK
Get the latest Vegan Recipes, Videos, Podcasts and News on Animals, Environment and Vegan Products, all curated by experts in the field. Want your blog or site featured on The Vegfest Express? Contact Us!
Contact Us
Follow Us