Add Feeds
Publisher Windows
Streaming Headlines
Streaming Windows

Log out

Social Connect

OR Log into your Account below
Want One? Create New Account
Tim Barford reviews 'Vegan Ventures' by Katrina Fox

Tim Barford reviews 'Vegan Ventures' by Katrina Fox

| by Editor | Posted in Vlog

Tim Barford, manager of VegfestUK and Yaoh, continues his series of book reviews from the vegan world. Describing himself as a 'failed academic', and 'not very bright' , Tim's reviews aim to encourage others to read and learn from some of the leading authors on the global vegan scene. Here, he reviews the new book by Katrina Fox, which focuses on vegan businesses from around the globe.



'Vegan Ventures' is a compact and bijoux glimpse at some of the most successful vegan businesses in existence, and contains a number of quotes from leading business people, carefully interwoven into a helpful guide to setting up and running a vegan venture. Author Katrina Fox uses her extensive contacts and experience to create a superb compilation of guidelines, advice, anecdotes and support for those wishing to develop their passion and desire into a working business.



Calling on the input from over 60 business owners, the book is light-hearted, easily digestible, and suitably broken down into chunks to allow the reader to see the step by step process of starting and creating a vegan business. Starting with a look at the purpose behind your venture, and then the mindset required, Katrina goes on to examine set up, structure and systems that might be appropriate for your own venture - as well as a very important look at how running your own business can effect relationships - something which many new budding entrepreneurs ignore. From then on, much of the book is devoted to branding and marketing, again something that is often overlooked by new start-ups - or in some cases, too top heavy on branding and marketing, especially in the early days



There then follows an in depth view of the rapidly developing social media marketing options, which have put the whole marketing concept firmly into the hands of the individual - as well as a superb set of guidelines for developing professional PR and mainstream media options, with a multitude of handy tips and cautions, all of which create a most useful and inspirational resource for both the budding vegan entrepreneur as well as those with some experience already of starting and growing a business.


Towards the end of the book, there are lists of useful resources - and of course, some most excellent input from the very people who have been through the process - some of whom have learnt the hard way - and all eager to share their experiences for free, to assist those that are stepping out on the rocky road to business success. With an average of around 80% of new start-ups going out of business by the end of year two, this really does make essential reading for those wishing to avoid the many pitfalls along the way to creating your own vision and dream into a genuinely successful stand up vegan venture.


Delighted that the wonderful Philip Wollen took time out of his busy schedule to write the foreword for my book, Vegan...

Posted by Katrina Fox: Journalist and Author on Monday, 6 July 2015


The book also contains a very useful chapter on whether one should use the word 'vegan' in branding, naming and marketing a new business. This can be a make or break scenario for many of us - and indeed, from personal experience as manager of Yaoh and VegfestUK, I have found either one or the other to be appropriate for different business ventures. Yaoh has definitely benefitted from identifying with 'vegan' at all times - VegfestUK has benefitted from not using 'vegan' in its title (this is documented in more detail in the chapter on this area). I highly recommend that people remove their 'activists' head on this area, and instead use their 'business head' as it could make the difference between success and failure. After all, if you are successful in setting up and running your new business, then you can pretty much do what you like further down the line. The trick is to get to a safe place first.


After finding out the paw paw gel I use on my lips contains a high amount of petroleum jelly (ugh), I was delighted to...

Posted by Katrina Fox: Journalist and Author on Sunday, 25 October 2015


Overall, this is a super little book, very handy, practical, light-hearted, non-judgemental and full of amusing anecdotes from some of the most successful vegan business owners on the planet. Vegan activism comes in many shapes and sizes - but running a successful vegan business can in many ways have the biggest impact. Running your own business is not for everyone - and certainly not for the faint-hearted, rash or foolhardy - but for those that wish to turn their hobby and passion into a full time occupation, this book is essential reading, and a very useful resource that you will find yourself turning to often.


Delighted to get this endorsement from British #vegan entrepreneur Dale Vince, founder of Ecotricity & chairman of...

Posted by Katrina Fox: Journalist and Author on Tuesday, 14 July 2015


'When the going gets tough - the tough turn pro.' Thanks Katrina for your inspiring work, and we look forward to working closely with you over the coming years at VegfestUK as we seek to develop more assistance for the backbone of the vegan movement - the vegan venture.


xx Timbo

see for more info



Katrina Fox is an award winning journalist and animal advocate, originally from London UK, and now residing in Sydney Australia. She has nearly 20 years' experience writing about social justice issues and animal advocacy from a diverse range of niche and mainstream media in the UK, USA and Australia.


Twitter and 




Katrina gave an excellent talk at VegfestUK London 2015 on “Vegan World Domination – One Business at a Time” – you can view her talk here:


Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include in The Vegfest Express, or if you have any ideas of new Vegan topics that you’d like us to focus on in the site, then please just contact us at with details!

Post Comment
Join the conversation!Log in to leave a comment.

Subscribe to our newsletter

* indicates required
VegfestUK event(s) of interest:

Latest News

from Vegfest UK


Event programme for VegfestUK Bristol 2018 now available to view online

The full event programme for the VegfestUK Bristol vegan festival

Shuttle bus service available for those travelling to VegfestUK Bristol

First Group bus service will be kindly operating a special shuttle

Joyous occasion for families with kids at Ashton Gate on May Bank Holiday Weekend – under 16’s FREE

Families with kids will have lots of incentive to visit the

Switch to Ecotricity and receive a FREE £50 voucher to spend at The Vegan Kind Supermarket

It’s really easy to get a quote – just answer a couple of

Vegan professional basketball player Daniel Edozie from Bristol Flyers to speak at VegfestUK Bristol

The lineup of athletes at VegfestUK Bristol at Ashton Gate has an

Ujima Live Acts Stage lineup confirmed for VegfestUK Bristol 2018

Ujima Radio 98fm has recently run an online poll with slots to

Legendary Bristol-based house DJ Mikee Freedom confirmed at VegfestUK Bristol 2018

Amazing news for everyone looking forward to soaking up the

Diverse range of global vegan cuisine available at VegfestUK Bristol 2018

VegfestUK events are renowned as hotbeds of fine and sumptuous

Vegan comedian Andrew O’Neill headlines Sunday part of Comedy at VegfestUK Bristol

Super-exciting news for everybody planning to visit VegfestUK

The Art of Compassion Exhibition is back with VegfestUK at Ashton Gate stadium on May 26-27

After their successful exhibitions at the last 2 VegfestUK events

VegfestUK Bristol billboard posters now up at various poster sites in Bristol

Excitement for the upcoming VegfestUK Bristol on May 26-27 at

Paid role with flyer distribution for VegfestUK Bristol available in April – May

The organisers of VegfestUK Bristol 2018 are looking to fill a paid

Ashton Gate stadum’s 3-course vegan meals for VegfestUK Bristol now open for bookings

Exciting news as the 3-course vegan meals offered by Ashton Gate

Policy for Visitors with Disabilities at VegfestUK Bristol 2018

The following policy aims to assist visitors with disabilities to

Around 7,400 visitors sampled vegan delights at VegfestUK Brighton 2018

Big thanks to everyone who attended this year’s VegfestUK Brighton

VegfestUK enters Ashton Gate stadium in style on May 26th-27th 2018

VegfestUK Bristol moves into the new venue of Ashton Gate stadium

Panel discussions at VegfestUK Brighton 2018

As many Vegfest followers will know, not only do VegfestUK events

Plenty of vegan goodies await at Veganuary party at VegfestUK Brighton 2018

VegfestUK is celebrating the success of the Veganuary campaign in

A chance to apply to perform on Ujima Live Acts Stage at VegfestUK Bristol 2018

As part of celebrating 10 years of broadcasting, Ujima Radio has

BSL Interpretation available for selected talks at VegfestUK Brighton 2018

Visitors to the upcoming VegfestUK Brighton who are deaf or hard of

About The Vegfest Express
Brought to you by Vegfest UK
Get the latest Vegan Recipes, Videos, Podcasts and News on Animals, Environment and Vegan Products, all curated by experts in the field. Want your blog or site featured on The Vegfest Express? Contact Us!
Contact Us
Follow Us