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VegfestUK Brighton 2017 Visitor Survey Results

VegfestUK Brighton 2017 Visitor Survey Results

2017-04-03 
| by Editor

Big thanks to everyone who has completed our visitors survey on their experiences at VegfestUK Brighton 2017. We have received altogether 247 feedback forms either online or at the event.

 

 

ANALYSIS

A few interesting statistics can be inferred from such data, with our sample size of 247 respondents giving us a good idea of our visitors feedback (9,400 in total at the event overall): If we assume that approx 1,000 people visited both days (a fairly accurate guestimate) the maths is easy enough to turn the percentages into numbers as an approximate guideline, with 8,400 individual visitors, and based on this feedback, indications are that around 126 people are going vegan after visiting the event. 

 

 

New VegfestUK Visitors

35% of our visitors were completely new to VegfestUK – that translates to over 2,900 visitors from VegfestUK Brighton 2017!

 

 

Those returning to VegfestUK Brighton next year

Roughly 92% of these individuals said they would return to VegfestUK Brighton in 2018 – this corresponds to over 7,700 repeat visitors at the Brighton Centre next year.

 

 

Possible new followers of the Vegfest Express

Approximately 77% hadn’t heard of the Vegfest Express before VegfestUK Brighton 2017 – so there’re potentially over 6,400 visitors to the event who are new to our free online vegan magazine!

 

 

Number of those who were not vegan before the event

Roughly 28% were not vegan before the event – so our inference translates this to 2,352 people who ate animal products before VegfestUK Brighton 2017.
 

From the percentages gathered in this survey,

  • roughly 21% (which translates to 1,764 individuals) were veggie before the event, and
     
  • approx 7% (corresponding to 588 individuals) were meat-eaters before the show.

 

How many people are looking to go vegan after the show?

Results to question 10 indicate that, of the 7% of all individuals at the event who were meat-eaters beforehand:

  • about 81% (or approx 1,428 individuals) indicated that they’d make some changes to their diet
     
  • none of these meat-eaters decided to go vegan after the event.

 

Results to question 17 (corresponding question for veggies) show that, of the 21% individuals who were veggies before VegfestUK Brighton 2017:

  • very encouragingly, roughly 66% of them (i.e. approx. 388 individuals) indicated that they’d make some changes to their diet 
     
  • roughly 22% decided to go vegan – this translates to approx 129 new vegans from this group.

 

On combining these two sets of results from the meat-eating and veggie groups before the event:

  • Approx 1,816 people who were not vegan beforehand decided to take steps towards a plant-based diet
     
  • 129 people decided to go vegan after the event

 

 

Big thanks to all our survey respondents who have left us some valuable feedback on enhancing the event further. We really value your comments in our efforts to make the event even better next year. And mainly thanks to all your support, VegfestUK will be coming back to the Brighton Centre on March 24th 25th 2018 – join the Facebook event here

 

 

Below is a full breakdown for all the questions we asked in this survey:

FULL SURVEY FIGURES

Survey results from 247 responses altogether

1) How did you find out about the event?

Been here before 48%
Facebook 47%
Word of mouth 13%
Read about the event online 11%
Flyer 4%
Emails 2%
Saw adverts in magazines 2%
Twitter 2%
Posters 2%
Read article in magazines 0%
Programme 0%
Radio 0%
Other 4%

 

2) Why did you come to this event?

Food 62%
Support the vegan movement 61%
Shopping 38%
Free Samples 28%
Attend talks and demos 20%
Meet like-minded people 19%
Some of my friends were going 15%
Want to find out more about going vegan 13%
For the Intersectional Vegan Summit (Saturday) 6%
Meet special guests 4%
Family activities 2%
For the Vloggers Corner 2%
For the Vegan Film Festival 2%
For the Vegan Comedy Festival (Sunday) 2%
Other 7%

 

3) What are your favourite part(s) of the event?

Food 85%
Stalls 71%
Free Samples 49%
Special Offers 33%
Talks 29%
Cookery Demos 13%
Music 9%
Vegan Comedy Festival (Sunday) 8%
Easy Veganism area 8%
Intersectional Vegan Summit (Saturday) 8%
Kids Activities 4%
Mature Zone 4%
Vegan Film Festival 4%
Vloggers Corner 2%
Teen Zone 1%

 

4) Where are you based currently?

South East England 66%
London 12%
South England 9%
South West England 6%
East Anglia 3%
East Midlands 2%
West Midlands 1%
Rest of the World 1%

 

5) Which age group do you belong to?

16-25 28%
26-35 26%
36-45 20%
46-55 17%
56-65 8%
Over 65 1%
Below 16 0%

 

6) Is this the first time you’ve been to a VegfestUK event?

No – I have been to other VegfestUK events 65%
Yes – first time I've been to a VegfestUK event 35%

 

7) Would you consider coming back to VegfestUK Brighton?

Yes – definitely 67%
Yes – very likely 17%
Yes – fairly likely but not sure 8%
No – unlikely 7%
No – no chance 1%

 

8) Have you heard of our new free online vegan magazine the Vegfest Express before the event?

No, haven’t heard of it 77%
Yes, like the look of it 10%
Yes, but we haven’t looked at it 8%
Yes, love it 4%
Yes, but didn’t like it 1%

 

9) Before coming to VegfestUK Brighton 2017, would you describe yourself as:

Vegan 72%
Vegetarian 21%
Omnivore (eats meat and dairy) 7%

 

SECTION FOR THOSE WHO WERE OMNIVORES BEFORE THE EVENT

10) After going to VegfestUK Brighton 2017, which of the following options would you consider?

Reducing your meat 31%
Reducing your dairy 31%
Going vegetarian 19%
Doing none of these / staying the same 19%
Going vegan 0%

 

11) If you’re considering changing your diet, which of the following reasons would be the closest descriptions?

I'm concerned about the environmental impact of eating meat and dairy 56%
I'm looking to improve my health 50%
I don't want to inflict harm on other sentient beings 44%
Vegan diets are better for sustainable global food production 25%
My partner / family is doing the same 0%

 

12) How easy do you think it is to go vegan?

Difficult 53%
Not too hard but not straightforward 47%
Easy

0%

Very easy 0%
Nearly impossible 0%

 

13) Which of the following do you think is the hardest in going vegan?

I really am addicted to my favourite meat / dairy products and haven't found a satisfactory substitute 63%
I don't think I'll be able to access vegan food regularly 50%
I think vegan food is going to be expensive 38%
I'm not sure I can put up with the attitude from my partner / family / colleagues / friends 19%
I'm concerned about the social implications especially when eating out – I don't want to stand out from the crowd 6%

 

14) Which of the following do you think is the easiest about going vegan?

I feel the benefits on a health level 65%
I'm committed to being vegan on an ethical level 24%
My friends / family / colleagues are doing the same 18%
I really like the taste of vegan foods and they're easily accessible these days 12%
Vegan food is generally cheaper 0%

 

15) Which meat / dairy products would you find hardest to live without?

Cheese 73%
Roast dinner / steak 60%
Cakes / Biscuits / chocolates 27%
Takeaways 27%
Bacon / Sausages 27%

 

16) How would you describe your experience at VegfestUK Brighton 2017?

Very positive – very nice people, products, food etc. 76%
Generally positive but a little bit scary 12%
Super positive – really impressed 6%
Not that great but some of it was good 6%
Most unpleasant – really didn’t enjoy it at all 0%

 

SECTION FOR THOSE WHO WERE VEGETARIANS BEFORE THE EVENT

17) After going to VegfestUK Brighton 2017, are you considering changing your diet?

Yes, I’m going to reduce my dairy intake and look for vegan alternatives 52%
Yes, I’m looking to go vegan 22%
Yes, but only one or two minor changes here and there, nothing dramatic 14%
No, unlikely to change my diet at the moment 12%
Definitely not 0%

 

18) If you’re going vegan, or reducing your dairy intake, how easy do you think it would be to replace dairy?

Easy for most things, maybe one or two not so easy 40%
Moderately easy but struggling with a few items 31%
Very easy 25%
Looking quite hard, not looking forward to it but going to do my best 2%
Looking almost impossible 2%

 

19) If you’re going vegan, or reducing your dairy intake, which dairy products are the hardest for you to give up / reduce / replace?

Cheese 78%
Cakes / Chocolates / Biscuits 21%
Milk 13%
Butter 11%
Ice Cream 4%
Yoghurts 2%

 

20) If you’re not going vegan or not reducing your dairy intake, which of the following reasons applies?

I’m a cheese addict 47%
I like milk in my tea 24%
I’m not impressed with the vegan dairy-free substitutes 24%
I adore butter 18%
I love dairy products all round 12%
I can’t be fussed with reading labels all the time 12%

 

SECTION FOR THOSE WHO WERE VEGANS BEFORE THE EVENT

21) What is your biggest reason for being vegan?

I don’t want to inflict harm on other living creatures 89%
I’m concerned about the environmental impact of eating meat and dairy 40%
Vegan diets are good for my health 23%
I’m concerned about people going hungry, and I think that vegan diets are better for sustainable global food production 18%
My partner / family is doing the same 5%

 

22) When you went vegan, which of the following describes best your vegan journey?

Went veggie first then vegan 70%
Overnight / from eating meat and dairy to 100% vegan 21%
I tried going vegan more than once – struggled but got there in the end 11%
I was born into it 2%
I gave up 1%
I really struggled with going vegan and I'm not sure I'm going to be able to manage it 0%

 

23) What’s your favourite vegan food?

Vegan Cakes 44%
Raw food / salads 30%
Vegan smoothies 24%
Vegan Chocolates 24%
Fake Meat 23%
Vegan cheese / yoghurt alternatives 21%
Nut / soya milk 17%
Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include your focus on in the site, then please just contact us at info@vegfest.co.uk with details!






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