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VegfestUK Bristol 2017 Visitor Survey Results

VegfestUK Bristol 2017 Visitor Survey Results

| by Editor

Big thanks to everyone who has completed our visitors survey on their experiences at VegfestUK Bristol 2017. We have received altogether 232 feedback forms either online or at the event.




*** A few interesting statistics can be inferred from such data, with our sample size of 247 respondents giving us a good idea of our visitors feedback (9,400 in total at the event overall): If we assume that approx 1,000 people visited both days (a fairly accurate guestimate) the maths is easy enough to turn the percentages into numbers as an approximate guideline, with 8,400 individual visitors, and based on this feedback, indications are that around 120 people are going vegan after visiting the event. 


New VegfestUK Visitors

*** 35% of our visitors were completely new to VegfestUK – that translates to over 2,900 visitors from VegfestUK Bristol 2017!


Possible new followers of the Vegfest Express

*** Approximately 77% hadn’t heard of the Vegfest Express before VegfestUK Bristol 2017 – so there’re potentially over 6,400 visitors to the event who are new to our free online vegan magazine!


Number of those who were not vegan before the event

*** Roughly 28% were not vegan before the event – so our inference translates this to 2,352 people who ate animal products before VegfestUK Bristol 2017.
From the percentages gathered in this survey,

  • roughly 21% (which translates to 1,764 individuals) were veggie before the event, and
  • approx 7% (corresponding to 588 individuals) were meat-eaters before the show.


How many people are looking to go vegan after the show?

*** Results to question 10 indicate that, of the 7% of all individuals at the event who were meat-eaters beforehand:

  • about 81% (or approx 1,400 individuals) indicated that they’d make some changes to their diet
  • none of these meat-eaters decided to go vegan after the event.

Results to question 17 (corresponding question for veggies) show that, of the 21% individuals who were veggies before VegfestUK Bristol 2017:

  • very encouragingly, roughly 66% of them (i.e. approx. 400 individuals) indicated that they’d make some changes to their diet 
  • roughly 22% decided to go vegan – this translates to approx 120 new vegans from this group.

On combining these two sets of results from the meat-eating and veggie groups before the event:

  • Approx 1,800 people who were not vegan beforehand decided to take steps towards a plant-based diet
  • 120 people decided to go vegan after the event


Big thanks to all our survey respondents who have left us some valuable feedback on enhancing the event further. We really value your comments in our efforts to make our events even better.


Below is a full breakdown for all the questions we asked in this survey:


Survey results from 232 responses altogether

1) How did you find out about the event?

Been here before 56%
Facebook 44%
Word of mouth 17%
Read about the event online 4%
Posters 3%
Flyers 3%
Saw adverts in magazines 2%
Emails 2%
Twitter 1%
Read articles in magazines 1%
Radio 0%
Other 4%


2) Why did you come to this event?

Food 65%
Support the vegan movement 63%
Shopping 37%
Free Samples 24%
Meet like-minded people 19%
Some of my friends were going 18%
Attend talks and demos 16%
For the evening music 8%
Want to find out more about going vegan 8%
Family activities 6%
Other 6%


3) What are your favourite part(s) of the event?

Food 77%
Stalls 72%
Free Samples 44%
Music 26%
Special Offers 24%
Talks 13%
Cookery Demos 9%
Kids Activities 5%
Other 7%


4) Where are you based currently?

South West England 77%
Wales 9%
West Midlands 4%
South East England 3%
London 2%
South England 1%
North East England 1%
East Midlands 1%
East Anglia 0.6%
North West England 0.6%
Scotland 0.6%
Europe 0.6%
Ireland 0.6%


5) Which age group do you belong to?

26-35 34%
46-55 21%
16-25 20%
36-45 17%
56-65 6%
Below 16 1%
Over 65 1%


6) Is this the first time you’ve been to a VegfestUK event?

No – I have been to other VegfestUK events 72%
Yes – first time I've been to a VegfestUK event 28%


7) Would you consider coming back to VegfestUK Bristol?

Yes – definitely 79%
Yes – very likely 10%
Yes – fairly likely but not sure 7%
No – unlikely 2%
No – no chance 2%


8) Have you heard of our new free online vegan magazine the Vegfest Express before the event?

No, haven’t heard of it 75%
Yes, but we haven’t looked at it 13%
Yes, like the look of it 6%
Yes, love it 5%
Yes, but didn’t like it 1%


9) Before coming to VegfestUK Bristol 2017, would you describe yourself as:

Vegan 68%
Vegetarian 21%
Omnivore (eats meat and dairy) 11%



10) After going to VegfestUK Bristol 2017, which of the following options would you consider?

Reducing your meat 36%
Doing none of these / staying the same 24%
Reducing your dairy 20%
Going vegetarian 16%
Going vegan 4%


11) If you’re considering changing your diet, which of the following reasons would be the closest descriptions?

I'm looking to improve my health 50%
I'm concerned about the environmental impact of eating meat and dairy 50%
I don't want to inflict harm on other sentient beings 27%
My partner / family is doing the same 9%
Vegan diets are better for sustainable global food production 23%


12) How easy do you think it is to go vegan?

Not too hard but not straightforward 44%
Difficult 40%


Very easy 4%
Nearly impossible 4%


13) Which of the following do you think is the hardest in going vegan?

I really am addicted to my favourite meat / dairy products and haven't found a satisfactory substitute 32%
I don't think I'll be able to access vegan food regularly 28%
I think vegan food is going to be expensive 20%
I'm concerned about the social implications especially when eating out – I don't want to stand out from the crowd 12%
I'm not sure I can put up with the attitude from my partner / family / colleagues / friends 4%
Other 12%


14) Which of the following do you think is the easiest about going vegan?

I feel the benefits on a health level 52%
I really like the taste of vegan foods and they're easily accessible these days 43%
I'm committed to being vegan on an ethical level 24%
Vegan food is generally cheaper 14%
My friends / family / colleagues are doing the same 10%
Other 5%


15) Which meat / dairy products would you find hardest to live without?

Cheese 68%
Cakes / Biscuits / chocolates 36%
Takeaways 28%
Bacon / Sausages 24%
Roast dinner / steak 24%
Other 0%


16) How would you describe your experience at VegfestUK Bristol 2017?

Very positive – very nice people, products, food etc. 64%
Super positive – really impressed 28%
Generally positive but a little bit scary 4%
Not that great but some of it was good 4%
Most unpleasant – really didn’t enjoy it at all 0%



17) After going to VegfestUK Bristol 2017, are you considering changing your diet?

Yes, I’m going to reduce my dairy intake and look for vegan alternatives 43%
Yes, I’m looking to go vegan 23%
No, unlikely to change my diet at the moment 19%
Yes, but only one or two minor changes here and there, nothing dramatic 15%
Definitely not 0%


18) If you’re going vegan, or reducing your dairy intake, how easy do you think it would be to replace dairy?

Easy for most things, maybe one or two not so easy 48%
Moderately easy but struggling with a few items 30%
Very easy 14%
Looking quite hard, not looking forward to it but going to do my best 4%
Looking almost impossible 4%


19) If you’re going vegan, or reducing your dairy intake, which dairy products are the hardest for you to give up / reduce / replace?

Cheese 79%
Cakes / Chocolates / Biscuits 26%
Ice Cream 10%
Yoghurts 10%
Butter 7%
Milk 5%
Other 17%


20) If you’re not going vegan or not reducing your dairy intake, which of the following reasons applies?

I’m a cheese addict 36%
I like milk in my tea 20%
I’m not impressed with the vegan dairy-free substitutes 12%
I love dairy products all round 8%
I adore butter 8%
I can’t be fussed with reading labels all the time 8%
Other 44%



21) What is your biggest reason for being vegan?

I don’t want to inflict harm on other living creatures 91%
I’m concerned about the environmental impact of eating meat and dairy 34%
Vegan diets are good for my health 22%
I’m concerned about people going hungry, and I think that vegan diets are better for sustainable global food production 12%
My partner / family is doing the same 4%
Other 6%


22) When you went vegan, which of the following describes best your vegan journey?

Went veggie first then vegan 70%
Overnight / from eating meat and dairy to 100% vegan 17%
I tried going vegan more than once – struggled but got there in the end 13%
I was born into it 1%
I gave up 0%
I really struggled with going vegan and I'm not sure I'm going to be able to manage it 0%
Other 8%


23) What’s your favourite vegan food?

Vegan Cakes 35%
Fake Meat 20%
Vegan cheese / yoghurt alternatives 19%
Nut / soya milk 17%
Raw food / salads 16%
Vegan Chocolates 15%
Vegan smoothies 12%
Other 18%
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