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Extensive Media Coverage for VegfestUK London ahead of their 6th year at Olympia London

Extensive Media Coverage for VegfestUK London ahead of their 6th year at Olympia London

2018-10-16 
| by Editor | Posted in VegfestUK London 2018

Since VegfestUK announced back in November 2017 that it’s returning to Olympia London for the 6th successive year, there has been a wave of coverage for the event. Huge promotional efforts from both the organising team as well as participants, helpers and media outlets have led to a number of news stories, radio interviews, posts, Tweets, bulletins, blogs, videos, as well as flyers and posters distributed.

In this blog post, we summarise the promotional campaign for the event so far, and invite everybody to join in the effort to reach as many people as possible in the run-up to the event weekend October 27-28.

 

Media stories

VegfestUK has also been mentioned in a number of media stories by the likes of the Daily Mail, London Post, Londonist, Britain Magazine, Natural Products, Absolute MagazineAmor MagazineWest London Living, House of CocoThe Enquirer, with many more to come – for full media coverage click here

 

Radio coverage

Radio stations mentioning the event include the likes of the House of Fun, Panda Radio and more to come.

 

Flyer and poster distribution

Event flyers and posters have also been distributed widely in London and neighbouring cities – places that carry the event flyers and posters include cafes, restaurants, health food shops, pharmacies and many others, and areas covered include Fitzrovia, Soho, Covent Garden, Dalston, Shoreditch, Euston, Camden, King's Cross, Marylebone, Bloomsbury, Islington, Holloway, Archway, Highgate Chalk Farm, Stoke Newington, Bethnal Green & Belsize Park, plus many more.

 

1-to-1 flyering

A number of paid staff have been giving out event flyers 1-to-1 at a selection of frequently visited local vegan markets and festivals. In total, we’ve covered about 40 markets and events in the run-up to Vegfest.

 

Regional vegan festivals

VegfestUK event flyers and its pop-up banner have also made their way to a number of regional grassroots vegan events from September – October 2018, including the Portsmouth Vegan Festival, the Greenwich Yoga & Vegan Festival, the Reading Vegan Festival, the Birmingham Viva! Vegan Festival and the Tonbridge Vegan Health and Beauty Fair, with several thousand flyers distributed 1-to-1 to visitors.

 

The Vegfest Express blog posts

VegfestUK has our own blog on the Vegfest Express vegan news website, and of course we have been publishing the confirmed lineups of all featured areas of the show on our own blog, as well as any other breaking news and special guests confirmed. Click here to view all blog posts relevant to the event.

 

Monthly bulletins

VegfestUK’s monthly bulletins carry all the latest news about our events, with our most recent bulletins from July – September 2018 covering the London event extensively. Click on hyperlinks here to access these bulletins: July 2018 | August 2018 | September 2018

 

The Ticket Sellers bulletins

Our nominated ticketing agency The Ticket Sellers has emailed out a number of bulletins including VegfestUK London since advance ticket sales began in August.

 

Olympia London bulletins

The venue Olympia London has included VegfestUK London in a couple of their bulletins, including this one:

 

Event Programme

A 92 page event programme outlining all the features at the event is now available to view online on this page here.

The event programme will also be shared extensively across VegfestUK’s social media platforms, in various Facebook groups as well as by event participants on their own platforms.

 

Social Media

VegfestUK’s vibrant social media platforms (Facebook, Twitter and Instagram) bring you all the latest updates from the event. The Facebook event page has also been shared widely with many people invited to the event too.

 

Videos

A number of dynamic and fun video clips have been produced in previewing the event – for instance, this one kindly compiled by Vegan Publishers:

 

Ticket competitions

A number of online ticket competitions have been run by stallholders, guests and media during the month of August as part of a big promotional push.

 

TimeOut vouchers

VegfestUK has teamed up with TimeOut in offering a limited number of discount vouchers during the month of August.

 

Complimentary tickets

VegfestUK has moreover reached out to a large database of Trade and Media professionals to invite them to apply for free complimentary tickets to the event. Application forms are at these hpyerlinks: Trade tickets | Media tickets

 

How you can help promote the event

The organisers would much appreciate your help with the following areas:

  1. Share as many posts from our Facebook page as possible, in a number of Facebook groups (particularly London vegan groups) – best posts to share are
    1. Our Facebook event page
    2. Our event programme
       
  2. Tell your friends / colleagues / family members about the event and invite them to buy tickets in advance here
     
  3. Request event flyers and posters from us and distribute them in your local neighbourhoods. Click here to request event flyers by email.

 

Event information

Dates: October 27-28 2018

Venue: Olympia London

Activities:

  • Vegan Food Village with 26 caterers serving a mouthwatering selection of vegan street food
  • Shopping from over 275 exhibitors with one-off show specials available,
  • talks on Health, Permaculture, Fitness, Environment, Justice, Radical Veganism, Activism,
  • a Living Raw Zone,
  • a Yoga and Qi Gong Hub,
  • a Wellness Area,
  • Cookery Demos,
  • Comedy,
  • a Cinema,
  • an Art Exhibition dedicated to veganism and animal rights,

Event programme – www.london.vegfest.co.uk/programme 

Advance ticket purchase link – www.london.vegfest.co.uk/tickets

Join the Facebook event at https://www.facebook.com/events/2005218553101007/ and invite your friends!

Get Involved! If you have a great Vegan news feed, blog, podcast or video channel that you’d like us to include your focus on in the site, then please just contact us at info@vegfest.co.uk with details!






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